New SEO Evaluation:

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This week, off hours, I have been working on a new SEO evaluation. John Daughters, a hypnotist and hypno-therapist. He has been working on getting a web presence for his business, and has an excellent website. The only problem is, he needs more hits on his site.

He came to me and asked if I would take a look at his website and give him some pointers. The site is written beautifully, by a master web designer. But there are some things that could be added in order to increase his search engine optimization, and increase his search ranking.

Back Links
The website is beautiful, but is missing one major thing: Back links. While the website is designed well, according to the tools at he does not have anyone linking to his website. Now, back links are a major need for any website and his website is no different. What can he do?

One thing that can be used is Web 2.0 technology. Blogs, Wikis, and other web presence options can be used to increase back links. One thing that I think will work for John is an entry in Of course, the entry would need to be topical, and benefit the community as a whole (with accuracy).

Keywords on Website
Flash on a website is wonderful, but only if the flash is backed up with text on the page. John's main website is all flash, and as such it doesn't have many keywords in the body of the site for recognition. Luckily, his other pages do. That being said, he has plenty of meta tag keywords. Why are keywords in the body so important? Because Google doesn't utilize the meta tags for ranking. So page content is necessary. What counts for page content? Image Alt tags! And they are friendly to the American Disabilities Act. ^_^

Videos, Videos, Videos!
Search engine optimization is more than just getting to the top of a search. It's really all about bringing more traffic to the website. Two great ways to bring more traffic to a website is to post videos to YouTube, and/or to post podcasts regularly. If you are a performer this is ideal. It's like a free audition for your potential clients! You also want to make sure they are made well, with great angles and topical scenes. These then bring recognition to your website, and hence to your business.

If you are interested in more SEO ideas and techniques, or want to understand how an SEO analysis can work, feel free to sign up for the SEO class at the University of Utah's Continuing Education website. I hope to see you in my class! ^_^