Apple, the iPad, and Autism
As an Apple Authorized Training Center, we get access to the new images for new products from Apple. I use this to browse new iOS products Apple uses to demo their products, and look for good software that I would buy later. Â To my surprise, Apple included Proloquo2Go, which is assisted communication software often used by children with Autism. Â It's expensive, at $189.99 in the App Store, but it is incredibly robust. Â Teachers and parents of autistic children have found it to be a real help in getting children on the Spectrum to communicate when they are non-verbal.
But the real surprise was the focus by Apple to include it in the demonstration. Â They haven't in the past, and other than a few references to Autism on the Apple Start page, I haven't seen much in the way of Apple being interested in acknowledging the iPad's impact in helping children with Autism communicate. Â Then I saw the iPad 2 presentation.
Most companies are depicted as heartless and money-grubbing. Â But seeing Apple's willingness to acknowledge the appeal to children with Autism and how it is able to apply in their lives, that still brings me to tears. Â Someone out there in the business sector gets it.